The internet provides political campaigns with a cost-effective method to communicate with voters. However, writing for the web is different from writing for print. Simply copying your campaign print material onto your campaign website limits the potential of medium.

Studies show that people read from computer screens about 25% slower than they read from paper. Most readers scan website text rather than carefully reading it. They look for relevant terms and navigate accordingly.

This resource is available to members. provides access to:

  • Online political campaigning articles
  • Custom tools, including the Campaign Letter Generator
  • Free social media graphics and brochure templates
  • Website copy examples and political resources
  • And more.

Access is FREE for Online Candidate campaign website clients. Find out more.

Online Candidate Resources