Banner graphics are commonly used in retargeting campaigns and on other online advertising venues, such as newspaper websites.

Traditional banner ads have click-through rates of less than one-half of one percent. However, branding and messaging is generally the more important purpose.

Some publishers will design a creative ad (‘creative’) for you, although advertisers usually submit their own creatives.

Online ad options have expanded beyond the typical rectangular image. Display ads include pop-ups, ads that race across your screen and even half-page advertisements.

This resource is available to members. provides access to:

  • Online political campaigning articles
  • Custom tools, including the Campaign Letter Generator
  • Free social media graphics and brochure templates
  • Website copy examples and political resources
  • And more.

Access is FREE for Online Candidate campaign website clients. Find out more.

Online Candidate Resources