A microsite is a small, self-contained, single-issue website. They are designed to promote a specific issue or idea. They are useful when you want people to focus on and take action on a specific topic. For example, a microsite can be used to educate voters about a specific new law or local development. They can also highlight an opponent’s position or weakness. (“Who’s making political contributions to …”)

Best of all, microsites have a tendency to become highly ‘viral’. They may get shared to others, particularly if the site has a humorous or clever spin.

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