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A political campaign, no matter how small, cannot ignore the influence of the internet and its ability to build a volunteer base, provide a fundraising platform, and boost voter support.
When we started OnlineCandidate.com in 2004, it was tough to convince local candidates that a campaign website could help them. Today, political candidates of all levels realize the power of an online presence.
And with that power lays peril. From choosing a domain name to building and maintaining a website to online fundraising to keeping up with social networking, there’s a lot to do and a lot to know.
While a campaign website is still the hub of a candidate’s online presence, the work begins on a much more personal level.