Introduction
Laying the Groundwork
Creating Your Social Media Presence
Creating a Campaign Facebook Account
Creating a Campaign X/Twitter Account
Creating a Campaign Google Account
Creating a Campaign YouTube Account
TikTok
LinkedIn
Social Media Don’ts
Planning Your Social Media Updates
Your Online Reputation
Campaign Websites
Planning Your Campaign Website
Writing for the Web
Website Content Preparation
Who Will Build Your Site – And How?
What To Know About Website Hosting
Setting Up Search Engine Accounts
Measuring Website Traffic
Building Website Traffic and Support
Linking Techniques
Online Communication Tools
Political Fundaising Online
Campaign Email
Campaign Email Marketing
Online Political Advertising
Mobile Campaigning
Using AI for Your Political Campaign
Candidate Training Programs
Election Laws
Tying it All Together
Election Day and Beyond
Ethical considerations
As of this writing, the industry still anticipates guidance on the boundaries of generative AI, including any requirements to disclose the use of AI content. Until then, those who use the tools are le...
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