Our Take on AI and Political Campaigns

Strategies

When generative AI exploded on the scene in late 2022, we saw it as an opportunity to supercharge our existing political campaign tools. We already had campaign letter, email, and press release generators. But they were kind of old-school and created copy based on...

Creating Your Campaign Timeline

Strategies, Starting Campaign

Running for local office can be an exhilarating and challenging experience with high stakes and tough competition. To make the most of your limited time, money, and resources, it's crucial to plan out a timeline for your political campaign. This ensures you stay on...

Engaging Supporters through Email: Effective Strategies

Strategies

When it comes to soliciting donations and volunteers via email, it's important to remember that people are more likely to contribute their time and money when they feel a genuine connection to a candidate or cause. Simply bombarding your subscribers with repetitive...

Do Your Potential Volunteers Know What They Are Getting Into?

Strategies

When reaching out to potential volunteers, are you simply requesting their basic contact information like name, email address, and phone number? While it's a good start, you can take your volunteer recruitment to the next level by providing more details and options....

Free Tools to Improve Your Writing

Strategies

As a political candidate, your written material is always subject to scrutiny. They have to be careful about what they write, how they write it and the way their material may present itself. Proofreading is an important part of the writing process. It ensures that...

Seven Words That Will Get You More Retweets

Social Media, Strategies

If you use Twitter with your campaign, you know how important retweets are in spreading your message. As with other marketing efforts, using call-to-actions can spur action and dramatically increase results. But what CTAs will get you the best results and the most...