Articles
Don’t Be Called Out For Campaign Plagiarism
Here’s a story to remind you to make sure that you have full rights and permission for everything you use on your political campaign website. Oregon candidate pulls look-alike logo Libertarian Senate candidate Mark Delphine’s campaign site featured a logo showing an...
Reasons Not To Use PayPal For Campaign Fundraising
Many political campaigns use PayPal as a way to transact online fundraising. There are a number of pros to using PayPal: It’s a well-known platform, it can be simple to set up, and the fees are quite low for a payment processor. Now you can even take offline donations...
How a State Flag or Local Emblem Can Become a Problem
It’s possible, though unlikely, that the state flag or local municipal emblem you want to include on your campaign website might become a problem. Laws vary, but it’s a good idea to check with your local committee on any rules regarding the use of official symbols on...
IP Targeting Strategies for Political Campaigns
IP Targeting allows political advertisers to be very specific with who they reach – and at a fraction of the cost of many other advertising methods. Your ads appear on all devices – home computers, tablets, and cell phones—that someone uses to surf the web. Your...
Seven Words That Will Get You More Retweets
If you use Twitter with your campaign, you know how important retweets are in spreading your message. As with other marketing efforts, using call-to-actions can spur action and dramatically increase results. But what CTAs will get you the best results and the most...
Recover Your Opposition’s Deleted Stuff
Political campaigns often post things online that can come back to haunt them. If this happens to one of your opponents, you’ll want to leverage any online snafus as much as possible. To do this, you’ll want to have records of the material in question. Of course, the...