Articles
Voter Guide – Sample Copy
With many states changing their voter laws, people can’t take for granted that the next election will follow the same rules as previous elections. You may want to create a Voter Guide to help supporters navigate the increasingly-complex rules for casting a ballot. The...
Tip: Are You Sharing These With Your Online Followers?
Looking for content to share with your followers? Creating a constant stream of new material can be tough. Here’s a simple idea that many campaigns rarely use. Even today, most campaigns spend the bulk of their advertising budget on print material. When you have a new...
Should Your Domain Name Appear On Yard Signs?
It’s a good question. Should a yard sign include the domain name of the candidate? Is it important or even necessary? There are two schools of thought on this topic. There’s the promotional aspect of getting the domain name out there. Then there is the idea that a...
One Donation Page Is Never Enough!
Is your campaign solely relying on a single online donation page? If so, you may be missing out on valuable opportunities to maximize your fundraising efforts. By utilizing multiple donation pages and segmenting your supporters, you can track conversions, tailor your...
A Content Formatting Tip That Will Save Your Sanity
When it comes to creating content for your website, a lot of folks turn to tools like Microsoft Word for convenience and formatting options. But here's the thing: copying and pasting directly from Word into your website editor can lead to major headaches. In this...
Why Does My About Page Rank Higher Than My Home Page?
Here’s another issue that some clients have when their campaign websites start to rank in the search engines – the site’s About Page ranks higher than the site’s Home Page. So why would the About Page get top billing? Typically, a website’s Home Page is the...